A successful British businessman and entrepreneur, Sir Keith has a long career in marketing related businesses.\u00a0His early years in London advertising agencies led to the innovation of Air Miles in the late 1980\u2019s and the development of some of the world\u2019s largest customer loyalty programs.<\/p>\n\n\n\n
In 2003, Sir Keith was asked by the British Government to lead London\u2019s bid for the 2012 Olympic and Paralympic Games, which was won in 2005 after beating eight other cities including New York and Paris.\u00a0Sir Keith then established the organization that delivered the 2012 games where he was Deputy Chairman. <\/p>\n\n\n\n